英文奖学金申请书范文（汇集20篇）

I have heard a beautiful poetry, written by a novelist, Amy Cheung. With a

little adjustment, it can vividly depict the alienation among people in reality

- "The further distance in the world is not between life and death. But when I

stand in front of you, your eyes turn to your smartphone; don’t know that I love

you."

The smartphone has been gaining a great popularity, becoming a toxic

compulsion. It has invaded our lives and occupied all our interstitial time. It

is so commonly seen that the smartphone addicts attend to their phone, ignoring

everything. Even meeting with friends, they often pull out the phone in order to

take a photo, check a message or even play with a game. Seeming connected with

the whole world, they have actually fiddled the conversation and done harm to

the relationship.

It is high time that we threw away the phone and raised our heads up. Do

cherish the ones around us and appreciate the splendid scenery ahead of us.

Last weekend we and sister family to ski resort to play.

When we are armed to the teeth into the indoor ski field,feeling came to a world of ice and snow, into the moment Ifell heavily, my face covered with snow. Later my father taught me when I slip up forward was not easy to wrestling.Then I follow father method tried again, really better. Sisteror where not to go, uncle is more funny, slide to half fell on his back! Could have been playing for 4 hours, but only play for more than an hour, we were exhausted, and thenslipped not move. Although very tired, but I am very happy.

翻译：

上周末我们和姐姐一家人到滑雪场去玩。

当我们全副武装地走进这个室内滑雪场，感觉来到了一个冰雪世界，走进一会儿我就摔了一大跤，我的脸上粘满了雪。后来爸爸教我滑的时候身子要往前倾才不容易摔跤。然后我按照爸爸的方法重新试了一下，果然好多了。姐姐也好不到哪儿去，叔叔就更好笑了，滑到一半就摔了个四脚朝天呢！本来可以玩4个小时，可是只玩了一个多小时，我们都筋疲力尽了，再也滑不动了。虽然很累，但是我很开心。

When I was young my father would kime every night and sing to me as I awoke. He made me feel so special. I knew that my father loved me. It made me feel strong enough to do almost everything.

He got sick, but strength(力气) kept him alive. He loved me so much. He gave up years of his life caring for me, his own son, who was still a little boy. Day and night he struggled(努力) for years with my study and life,Despite disease of his own, he still stood by my side caring for me and comforting me until I was more healthy and happy.

A few years have passed, and the life has changed a lot. But the love for my father won’t change and it will never end.I love my father forever!

My father is a kind man. He is not very tall but he is a man of perseverance. He works very hard and his services are highly appreciated.

My father is a man of devotion. Every morning he.gets up the earliestmake breakfast for us. In the evening, he is always the late to come back home.At weekends, he always takes us to go outing in his car. He is a man of few words, but he often says to me “A little learning is a dangerous thing”. I will always remember these words.

I love my father very much.

1、Maymanyfortunesfindtheirwaytoyou!

多福多寿!

2、OnthisspecialdayIsendyouNewYearsgreetingsandhopethatsomedaysoonweshallbetogether.

祝你今后获得更大成就。

3、MaytheNewYearbringmanygoodthingsandrichblessingstoyouandallthoseyoulove。

祝新年快乐，并愿你幸福吉祥，前程似锦。

4、BestwishesfortheholidaysandhappinessthroughouttheNewYear.

恭贺新禧，祝身体健康、事业发达。

5、MaythecomingNewYearbringyoujoy,loveandpeace.

请接受我们对你及你全家的美好祝福，祝你们新年快乐。

6、PleaseacceptmysincerewishesfortheNewYear.Ihopeyouwillcontinuetoenjoygoodhealth.

愿快乐幸福永伴你左右。

7、PleaseacceptourwishesforyouandyoursforahappyNewYear.

致以最良好的祝福，原你新年快乐幸福。

8、WithbestwishesforahappyNewYear!

祝好运、健康、佳肴伴你度过一个快乐新年。

9、Takegoodcareofyourselfintheyearahead.

愿你健康长寿!

10、WishingyouhappinessduringtheholidaysandthroughouttheNewYear.

愿新年为你带来快乐，友爱和宁静。

People always say that spring is the most beautiful season. But I don’t

think so. I like summer, autumn even winter better than spring. Because the

weather in spring is changeable. Maybe it is warm today, it will be cold

tomorrow. I often catch a cold in spring. Besides this, it often rains in

spring. I can’t go out to play ball games. I have to stay at home to spend my

time. How boring it is! Some people think the flowers in spring are very

beautiful, but I think the flowers in winter are more beautiful, because they

live through the extremely cold weather and we should learn from them.

If we have no knowledge， we cannot succeed in doing any work。 Why? Because

knowledge is power。 With knowledge we have conquered nature and invented

steamers， trains and airplanes。 We can send messages by telegram。 We can talk

with our friends by telephone。

As is well known， we students are the future masters of the nation。 She

(It) needs us very much。 If we do not make efforts to acquire knowledge， how can

we render service to her (it)?

Look, this is my bedroom. It s not very big. But it s beautiful and clean. In the middle of my bedroom, there is a bed. There is a teddy bear and some hair clips on it. Beside the bed, there is a desk. Its colour is brown. There are many things on the desk, some pens, a Walkman, a light and many stickers. Oh, there is a chair beside the desk, too. On the right of the desk, there is a bookcase. It s big and tall. There are lots of books in the bookcase. They are comic books, exercise books, story books and copy books.

Can you see two pictures on the wall？

From small to large, I have a lot of wishes. What I want most now is that the world will be peace.

Though our Chinese children live in a peaceful area, I know that the world is not peaceful, some places are still in war, and many children are still suffering from the war. Whenever I saw the war on TV, the scene of blood splashing all over the earth was stained with red and clear river. When I saw children running around and homeless everywhere during the war, I cant see it. At this moment, I wish the world to peace! Why those invaders cant give up the greedy desire? Why cant they just for the sake of the future of the children and stop the war? The relentless war swept away their homes, looted their relatives, also swept away their future.

How I hope the world will be able to peace! By that time, everyone has extended the hand of friendship, and everyone is equal and free. No aggressor growl, nor angry rebel, nor callous bombing of the war, everywhere is full of sweet singing of children, how much better to the world! Overweeningly ambitious invaders, as long as you learn to give up, give up ambition and greed, there will be no war in the world, become full of happy world!

I hope my wish will come true.

In the Warring States Period, a man in the state of Chu was offering a sacrifice(祭品) to his ancestors. After the ceremony, the man gave a beaker of wine to his servants.

The servants thought that there was not enought wine for all of them, and decided to each draw a picture of snake; the one who finished the picture first would get the wine.

One of them drew very rapidly. Seeing that the others were still busy drawing, he added feet to the snake.

At this moment, another man finished, snatched the beaker(烧杯，大口杯) and drank the wine, saying,"A snake doesnt have feet. How can you add feet to a snake?"

This idiom refers to ruining a venture by doing unnecessary and surplus things.

Mr. Louis is my Chinese teacher. She was of medium height, slender, with two eyebrows on her lanky face, a pair of squinting eyes, and a pair of pink glasses on her high nose, about thirty years old. Her speech was vivid and vivid in class, her tone was cadenced and her emotions were real. People are kind and strict.

I remember that it was one of the things that happened early on, and I came to the school early in the morning and put my exercise books on the table, and I happily picked up the Chinese book and read aloud the text aloud.

After about a quarter of an hour or so, Mr. Louis walked into the classroom with a smile on his face, went up to the lectern, took out the red pen and handed the students the homework. After more than ten books, I found that the teachers face gradually changed from sunny to cloudy, and some of my classmates workbooks were taken to the stage. When it was my turn, my heart was both happy and afraid. I was glad that the teacher could see the homework I had finished. The fear is that the teacher will also take away my exercise book. Not sure enough, I saw the workbook lying on the table, trying to get it down, but it was impossible.

After class, the teacher overlooks his face and says to us, "if you want to have a workbook, please come to my office." Then he picked up the book and went away. I breathed a sigh of relief, but I was still not happy. I didnt know what was waiting for me: reprimand, criticism, praise... Oh, I dont think so.

After the second lesson, I and the students went to the teachers office and prepared to be taught. Who knows, the teacher changed the normal, kindly say: "last night go back why dont finish earnestly, ask you a few to correct the error in the workbook." Several of us took the exercise books nervously and fell on the teachers desk to correct them all. Then, let the teacher see again. Then the teacher smiled and said, "thats right. The people who read more should pay attention, the homework also cannot be careless!" We listened, and the mood was like a stone falling to the ground and running out of the office.

You say, how can such a teacher not let us like?

导语：谚语是广泛流传于民间的言简意赅的短语，多数反映了劳动人民的生活实践经验，而且一般都是经过口头传下来的。它多是口语形式的通俗易懂的短句或韵语。以下是小编整理关于春节的英文谚语的资料，欢迎阅读参考。

1, spring to three minutes warm.

2. Spring has been frosted, when spring will rot.

3, the spring equinox has rain patient sparse.

4. Spring rush.

5It is easy to plow the fields in spring.

6After the beginning of spring, tidal currents increased.

7If it rains, it will rain until the morning. It is not rain, especially thunder.

8The vernal equinox day is twelve hours each day.

9. The rainy day of spring, wet and wet to clear.

10, the rain spring cattle head, seventy-seven forty-nine days of sorrow.

11A years plan is in spring.

12. Spring exposure, summer fog to make big water.

13. Spring thunder, ten piglets nine empty.

14Spring east wind, rain ancestors, summer east wind, an empty: spring if blowing east wind, it will be spring rain; If the wind blows in the summer, there will be a shortage of rain, which will bring harm to the growth of crops.

15. Spring sunshine, rain all.

16, the twelfth lunar month spring water early, the first month of spring water late.

17, the spring sunshine, the rain all.

18. Early spring evening.

19. Mother noodles after spring.

20In spring, when the temperature is low, it will be rainy. In winter, there will be less rain.

21One day in the spring, the ploughing is easy.

22, February 2nd thunder, rice heavier hammer.

23. After the spring, all vientiane spring, paddy fields, ponds and other water began to evaporate, express the world spring has come.

24, in the year of double spring rain water, the year of spring good farming.

25The spring equinox peony, to the old do not blossom: peony flowers in summer, the spring equinox is too slow.

26Spring cold rain if spring, winter and cold rain scattered.

27Fat is not the spring rain, but the autumn frost.

28In the spring, there is a lot of land, and in the fall there is a great stone valley.

29Ray hit the Spring Festival, the sting of the rain.

30The spring equinox peony, to the old do not blossom.

31In spring, the weather is sunny and the Pepsi crop is good.

32People get up early in spring, and the people in the autumn are full.

33Three days of spring is fine.

34, the spring equinox has rain patients thin: vernal equinox day if it rains, fewer patients.

35Spring is the first year of the year.

36The fog will clear up in the spring, and the fog will flood in the summer.

37, water in spring, farmers worry.

38It is like the mud of a sting.

39Time and tide wait for no man.

40The spring day, as in December, is called early spring. If the sowing is not too early, it is too late to do it by season.

41No one is old enough to have a spring in one day.

42Before the spring equinox, there is a good harvest of beans: this is the agricultural phenomenon in northern Taiwan, and the south is relatively early.

43Spring rain is as expensive as oil.

44Spring has frost, when spring will rot.

45After spring, the climate is very changeable.

46The lunar New Year spring.

47The rain is poured on a lamp, and the sun is shining.

48. The six animals are uneasy.

49The spring equinox before the good cloth field, after the spring equinox good beans.

50, spring rain to qingming.

Without exception,everyone has to make choices in life,whether they concern school,career,or love.While some choices are simple,one cannot avoid the task of making difficult decisions.

Choices are often directly related to ones happiness.University students,for example,face a hard and crucial decision upon graduating.Many students have difficulty deciding whether to continue studying or begin developing a career.Every individual is different,and one must take the factors of ones personal life into consideration.In addition to an awareness of specific circumstances,however,making the right choice also depends on correct appraisal of oneself.

In order to choose correctly,therefore,one must be both realistic and self aware.Furthermore,once having made a decision,one should seriously accept and pursue the path one has chosen,and strive towards the realization of ones goal with spirit.

On the day of the new years day, we went to the &ldquo of the stone platoon; the Cyprinus island ” it was a beautiful and rich place.

That morning, I had just finished my breakfast and went to &ldquo in my seat boat, &rdquo, carp Island, because only a ship could go into the island. I ran on the boat and looked down, wow! The water is green! The water is like a mirror. I thought, when the shore was over, I rushed down again, colorful flowers, all kinds of beautiful, and I went inside again. First, I saw some purple flowers, there were some green and green beans on the side, just like a bunch of little grapes that havent been ripe yet. I went to the strawberry field and picked the strawberries. My mother told me not to pick that much, because all the good were picked. Picking strawberries, we went to dig the sweet potato on the way to dig the sweet potato, I saw the woods, we went to the woods, leaves drift down, like a little girl in the dance. I also saw the grapes, the fire dragon fruit tree, the papaya tree, the banana tree, and all of them. Ready to dig potatoes there, I saw on the grass white radish, rows of put, like a row of emissions in the grass of meat. To dig potatoes there, I went there to dig up, then put them in a basket. After a while, my fathers friend dug up a caring type of sweet potato, very beautiful. After a while, we went home to the boat.

Im really happy today.

My friend is Gao Yuanyuan. He has a big head, small mouth with two big incisors, not too tall, but he is my best friend a. He likes to play with me, we get along very well, very few conflicts.

This is my good friend, Gao Jian. Do you have good friends? Tell me about it! Bye！

The Spring Festival，Chinese New Year，is the most important festival for all of us. All family members get together on New YearEve to have a big meal.At the same time，everyone celebrates to each other.At about 12 oclock，some parents and children light crackers.The whole sky is lighted brightly. We may watch the fireworks excitedly.How busy it is！

On the first early moring of one year，many senior citizen get up early and they stick the reversed Fu or hang some couplets on the front door. Some houses windows are sticked on red paper cutlings.

The Chinese New Year lasts fifteen days. So during the fifteen days，we always visit our relatives from door to door. At that time，children are the happiest because they can get many red packets form their parents，grandparents，uncles，aunts and so on. The last day of the Chinese New Year is another festival. It names the Lantern Festival.

So the Chinese New Year comes to the end.

I hope to hold a job that excites me.I want to have a successful career so that I can take care of my family,and the best way to do that is to work in an area that I am interested in,so that I can be constantly motivated.With that condition,I will do my best.Of course,other pleasant qualities include having a nice boss and friendly coworkers,since a comfortable atmosphere is conducive to any process.I also hope that my job will be stable,so I wont have to feel insecure all the time.And if I have to transition,I hope that each job will prepare me well for future challenges.I know that I have the determination and talent to be a good worker.

dear cathy,

i’m very glad to tell you something about chinas second manned spacecraft shenzhou vi.

it was launched at 9 o’clock, oct 12, 2008. and it returned to earth at about half past 4, oct 17. shenzhou vi orbited around the earth at a speed of 7.9 kilometers per second and traveled 3.25 million kilometers during the 115 hours and 33 minutes’ journey in space. the total cost is rmb900 million . aboard the craft were two astronauts, fei junlong and nie haisheng, who conducted a lot of scientific experiments. their journey in space was very smooth. the living and working conditions inside the cabin were very good. their health is in good condition.

ok, i have to stop here. looking forward to hearing from you soon!

yours,

li bo

The Fascinating Moonrise

There is a hill near my home that I often climb at night. The noise of the city is a far-off murmur. In the hush of dark I share the cheerfulness of crickets and the confidence of owls. But it is the drama of the moonrise that I come to see. For that restores in me a quiet and clarity that the city spends too freely.

From this hill I have watched many moons rise. Each one had its own mood. There have been broad, confident harvest moons in autumn; shy, misty moons in spring; lonely, white winter moons rising into the utter silence of an ink-black sky and smoke-smudged orange moons over the dry fields of summer. Each, like fine music, excited my heart and then calmed my soul.

But we, who live indoors, have lost contact with the moon. The glare of street lights and the dust of pollution veil the night sky. Though men have walked on the moon, it grows less familiar. Few of us can say what time the moon will rise tonight.

Still, it tugs at our minds.

If we unexpectedly encounter the full moon, huge and yellow over the horizon, we are helpless but to stare back at its commanding presence. And the moon has gifts to bestow upon those who watch.

I learned about its gifts one July evening in the mountains. My car had mysteriously stalled, and I was stranded and alone. The sun had set, and I was watching what seemed to be the bright-orange glow of a forest fire beyond a ridge to the east. Suddenly, the ridge itself seemed to burst into flame. Then, the rising moon, huge and red and grotesquely misshapen by the dust and sweat of the summer atmosphere, loomed up out of the woods. Distorted thus by the hot breath of earth, the moon seemed ill-tempered and imperfect. Dogs at nearby farmhouse barked nervously, as if this strange light had wakened evil spirits in the weeds.

But as the moon lifted off the ridge it gathered firmness and authority. Its complexion changed from red, to orange, to gold, to impassive yellow. It seemed to draw light out of the darkening earth, for as it rose, the hills and valleys below grew dimmer. By the time the moon stood clear of the horizon, full-chested and round and of the colour of ivory, the valleys were deep shadows in the landscape. The dogs, reassured that this was the familiar moon, stopped barking. And all at once I felt a confidence and joy close to laughter.

The drama took an hour. Moonrise is slow and serried with subtleties. To watch it, we must slip into an older, more patient sense of time.

To watch the moon move inflexibly higher is to find an unusual stillness within ourselves. Our imaginations become aware of the vast distance of space, the immensity of the earth and the huge improbability of our own existence. We feel small but privileged.

Moonlight shows us none of life’s harder edges. Hillsides seem silken and silvery, the oceans still and blue in its light. In moonlight we become less calculating, more drawn to our feelings.

月升魅无穷

在我家的附近有座小山， 我常在晚间爬上山去。此时，城市的喧嚣成了遥远的低语。在这黑夜的静谧中，我尽情地分享蟋蟀的欢乐，感受猫头鹰的自信。不过，我上山是来看月出的，因为这可以让我的内心重新感到被城市消耗殆尽的平静与清新。

在这座山上，我欣赏过许多次月亮升起的景象。每一次月的姿容性情都不同。秋天，满月如轮，充满自信;春天，月亮清雾迷蒙羞羞答答;冬天，银白色的月亮挂在漆黑的、悄无声息的夜空中，显得那样孤寂;夏天，桔*的月似被烟尘笼罩，俯瞰干燥的田野。每一种月亮，都像美妙的音乐，颤动我的心灵，令我的灵魂平静。

但我们这些深居室内的人，已与月亮失去了联系。城市中耀眼的街灯和污染性烟尘遮住了夜空。虽然人类已在月亮上行走过，但月亮对我们却更加陌生了。现在已很少有人能说出今晚月亮何时升起。

但无论怎样，月亮依然打动我们的心灵。

如果我们偶然遇见一轮黄灿灿的满月高高挂在空中， 我们都会禁不住抬头凝望她那高贵的仪容。而月亮会向那些注视她的人赐予厚礼。

我得到她的厚礼是在山间七月的一个夜晚。我的车突然无缘无故地熄了火，将我孤身一人困在山中，束手无策。太阳已经落山，我注视着东边山头涌起的一团桔红色的明光，好像森林起火一般。突然，山头自己也似乎燃起火焰，一会儿，一轮又大又红的月亮从树林中慢慢现出身来，夏天空气中弥漫的灰尘与湿气令它显得异常怪异。大地灼热的呼吸扭曲了它，它变得非常暴躁，不再完美。附近农舍的狗紧张地狂吠起来，因为这团奇怪的光亮叫醒了野草中的魔鬼。

然而当月亮缓缓从山头升起，它聚集了越来越多的坚定与威严;它的面孔由红色变成了桔红，又变成金色，最后成为沉静的*。它似乎吸收了正在渐渐转暗的大地的光亮，因为随着它的升起，下面的丘陵山谷变得愈来愈朦胧。等到皓月当空，满月如盘，闪烁出象牙般的清辉，山谷便成了风景中一片幽深的阴影。那些狗明白了那团光原来是他们熟悉的月亮，也安定下来，停止了吠叫。霎时间，我也觉得信心倍增，心情舒畅，几乎笑了起来。

这奇特的景观持续了一个小时。月出是缓慢而充满神奇的。观看月出，我们必须回到一种古老的、耐心的时间观念中去。观看月亮不可阻挡地升上天空，会让我们找到内心的无比安宁，我们的想象力能让我们看到宇宙的辽阔和大地的广袤，能让我们忘掉自己的存在。我们觉得自身渺小，但又深感大自然的厚待。

月色下，我们看不到生活中坚硬的棱角。山坡在月光下如同笼上了一层柔和的银纱;大海在月光下宁静碧蓝;我们在月光下也不再像白日那般心计来往，而是沉醉于自然的情感中。

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现在许多大学生喜欢追求名牌。从移动电话的衣服，甚至像电子辞典，学习钢笔文章，他们倾向于购买知名品牌。此外，很多学生来自贫困家庭开始遵循这一消费趋势，以及。这一现象已引起广泛关注。下面是小编带来的是学生追求名牌英文作文，希望对您有帮助。

现在，走进学校，观察一下学生的穿着用品，我们不难发现他们在消费观念上进入了一个误区，喜欢追求名牌。在校区内，吃好的，喝好的，比比皆是，谈名牌，比品牌，蔚然成风。

吃，要上肯德基、麦当劳，喝，要喝可口可乐、卡布奇诺，似乎洋东西更能显示档次。运动衫要穿“李宁”、“卡帕”，书包要背“麦芝西伯”，单车要骑“斯波兹曼”，球鞋要穿“阿迪达斯”，往往某一个同学买了一件新名牌产品，就开始有人羡慕，接着有人追随，过不了多久，这一名牌就成了许多学生皆备的必需品。

其实，这种赶时髦的做法并不好，作为未成年的学生，涉世不深，对消费品质量、价格审视能力还不强，名牌便成了他们衡量商品价值的唯一标准。实际上名牌商品价格是相当“黑”的．一双“阿迪达斯”一般得花四五百元，一部高档山地车上千元，对于并不十分富裕的工薪家庭来说，一般都承受不起．追求名牌，无疑加重了家长的负担。“侈恶之大，俭德之共”。从青少年的身心成长看，这种追求名牌的风气，有可能成为学生纯洁心灵的腐蚀剂。要知道，一个人如果把主要心思用在吃喝玩乐上，自然不会多思进取，将影响其上进。而且，将来步入社会后，万一经济来源难以敷出，那些高消费习惯又很难改变，结果欲望不能满足，会对自己的心灵造成伤害，也会逐渐将人引向痛苦的深渊。俗话说，由俭入奢易，由奢入俭难。

我见过有学生不考虑自己的家庭条件，与同学去攀比，为了穿名牌，在家里与父母哭着、闹着，要买名牌服饰，也见过有家长专门让自己的孩子享受名牌，刻意打造富贵一族。名牌，对于现代的人来说，的确很有魅力，是富贵的象征，是品味的显示，是一种文化的教养。现代生活中，一般来讲，老年人穿名牌，表现出富贵，中年人穿品牌，增加品味，年轻人穿品牌，纯粹追求时髦，而少年穿品牌，那是家长的灌输培养。

当然，有条件，享受名牌，是提高生活质量的表现，这些我们不可妄加指责。可有人家里没有什么钱，自己又不会赚钱，却一味地赶时髦，追求品牌，是不是有点好高骛远？有些家长为了让孩子高兴，巅起脚来做长子，打起脸来充胖子，自己平时省吃俭用，省下的钱给孩子买名牌。这种做法，既违背家长的意愿，又助长了孩子的虚荣心，并不可取。

当今时代，是独生子女时代，大部分家庭只有一个孩子，让孩子吃好、穿好无可厚非。可许多孩子在吃喝上根本不懂得“谁知盘中餐，粒粒皆辛苦”的道理，在理财治家上，更是不明白为什么要看菜吃饭，不知道怎样量体裁衣，不晓得节约为何物。他们从小过着衣来伸手，饭来张口的生活，不愁吃，不愁穿，无忧无虑地度过每一天。孩子们被宠得“高处不胜寒”，对大人的当家显得麻木，不想想父母的艰辛，不过问柴米油盐，不理睬锅碗瓢盆，一心只想别人有我就应该有。这样下去，将把孩子的消费观引向何处？值得深思啊。

现如今，随着科学的发达，社会的进步，人类对享受的追求的标准，也越来越高。追求高品味，高质量的享受，也成为人们心中的一种时尚。当然，有条件，用名牌，穿名牌，出入高档娱乐场所，增加消费，拉动内需，这样反而搞活了经济，应该是无可厚非。但要因人而宜，具体情况具体处理，爱孩子，应该根据家庭收入情况有所节制，宠孩子，应从实际出发，量入而出，量力而行把握分寸，否则，只能是父母压力增大，孩子的虚荣心膨胀，弄不好，真的可能是一发不可收拾。

消费者行为学认为，选择品牌的心理过程是一个很复杂的过程，它受文化，经济，政治等多方面的影响。学生成长时代、所处的社会地位，会对他们形成各种各样的品牌偏好，也会引导他们走向某种价值取向，特别是品牌消费观念，将对其今后衡量物品的价值起到重要的作用。通过调查，了解到当代学生中对品牌认知，品牌选择过程中的主要心理活动，对品牌的态度等情况。有不少学生追求名牌，是为了使生活更加个性化。在追求个性化，享受性的消费时，学生的消费存在着不合理的地方。过分追求品牌，消费结构不合理等。因此，即便是家庭条件比较好的，在名牌的追求上，也应该注意引导孩子消费，不可盲目跟风，也不要一味地追求高档享受，在这个问题上，教育孩子学会理性消费，应该是每个家庭的重要一课。

Now, walk into the school, observe the students wearing goods, we can easily find that they have entered a misunderstanding in the concept of consumption, like to pursue famous brand. Eat well, drink well in campus, talk about the brand, the brand than meet the eye everywhere, and so.

To eat, to drink, KFC, McDonalds, Coca-Cola, it seems to drink cappuccino, foreign things can show the grade. Sweater to wear "Lining" and "kappa", "back the bag to Madge Siberia", "J Bozeman", a bicycle riding shoes to wear "Adidas", often a classmate bought a new brand-name products, people began to envy, then followed, before long, this a brand name will become a necessity for many students are prepared by.

In fact, this kind of fashion is not good, as a minor student, inexperienced deep, the quality and price of consumer goods examine ability is not strong, brand has become the only standard to measure the value of the goods they. In fact, famous brand commodity price is quite "black". A pair of "Adidasi" generally have to spend five million, a high-end mountain bike for a thousand dollars, not very rich working families, generally can not afford. The pursuit of brand names, will undoubtedly add to the burden of parents. Extravagance and extravagance". From the physical and mental growth of young people, this kind of pursuit of famous brands may become the corrosive agent of students pure mind. You know, if a person is mind in nature to think not idle away in seeking pleasure, enterprising, will affect its progress. Moreover, enter the society in the future, if the economic source is difficult to meet, those high consumption habit is hard to change, the desire cannot be satisfied, can cause harm to your heart, will gradually lead people to the abyss of suffering. As the saying goes, from frugality to extravagance, from extravagance to frugality.

I have seen some students do not consider their own family conditions, to compete with the students, in order to wear brand-name, at home with their parents crying, crying, want to buy brand-name clothes, have seen some parents let their children enjoy the brand-name, deliberately create a rich family. Famous brand, for modern people, it is really attractive, is a symbol of wealth, is the display of taste, is a kind of cultural upbringing. In modern life, generally speaking, the elderly wear brands, showing rich, middle-aged people wear brand, increase the taste, young people wear brand, pure pursuit of fashion, and youth wear brand, it is the parents indoctrination training.

Of course, the conditions, enjoy famous brand, is to improve the quality of life performance, these we can not blame. What can have money at home, they do not make money, but a taste of fashion, the pursuit of brand, is a bit too ambitious? Some parents in order to let the children happy, on tiptoe to do eldest son, playing face to charge fat, they usually live frugally, saved money to buy brand-name children. This practice, both contrary to the wishes of parents, but also contributed to the childrens vanity, not desirable.

In todays era, the only child age, most families have only one child, let children eat well and wear well, understandable. Many children in eating and drinking do not know who knows Chinese food, a journey into the truth, in the financial management, but do not understand why you want to see food to eat, do not know how to do not know what is to save. They have had on hand, eat a ready-cooked meal life, do not worry about food, do not worry about clothes, light of heart from care to spend every day. The children were unbearably mad, for adults when is numb, do not think about the hardships of parents, but asked the fuel, ignoring the pots and pans, just want to have someone else I should have. Where will the childs consumption concept go? Its worth pondering.

Nowadays, with the development of science and the progress of society, the standard of human pursuit of enjoyment is also getting higher and higher. The pursuit of high taste, high quality of enjoyment, but also become a fashion in peoples minds. Of course, there are conditions, with brand-name, wear brand-name, access to high-end entertainment places, increase consumption, stimulating domestic demand, so instead of invigorating the economy, it should be understandable. But to the person who should, specific treatment, love children, family income should be based on moderation, spoil the child, starting from the actual amount of income out, according to grasp the sense of propriety, otherwise, only parents pressure increases, the childs vanity expansion, does not do well, it may be a get out of hand.

According to consumer behavior, the psychological process of brand selection is a complicated process, which is influenced by culture, economy, politics and so on. The growth of students age, the social status, they will form a variety of brand preference, will also lead them to a certain value, especially the brand concept of consumption, will be an important role in the future to measure the value of the goods from the. Through the survey, we know the brand awareness, the main psychological activities and attitude of the brand in the process of brand selection. Many students pursue famous brands in order to make their lives more personal. In pursuit of individuality and enjoyment of consumption, there is an unreasonable place for students to consume. Excessive pursuit of brand, irrational consumption structure and so on. Therefore, even if the family conditions are relatively good, in pursuit of the brand, but also should pay attention to guide the children to consume, not blindly follow the trend, do not blindly pursue high-grade enjoyment, in this problem, education children learn to rational consumption, should be an important lesson for each family.

Certificate

(80)Lu Zi, No. 2140

This is to certificate that Mr. Zhao Dong holds a diploma issued to him in July, 1980 by Liaoning University (Diploma No. 058) and that we have carefully checked the seal of the university and the signature by President Zhou Yongrong.

Jinan Notary Public Office

Liaoning Province

The People?s Republic of China

Notary: Fang Hongjian

May 2, 2001